Introducing the Reason Fitness Team
Meet the fitness experts ready to help you achieve your fitness goals and your potential.
If you’ve ever browsed the internet looking for workout advice, you know how difficult it is to identify programs that work. Even experienced gym-goers get caught up in workouts that promise massive gains in six weeks or less.
That’s why our gym is so valuable for so many people. Instead of doing the research yourself, we’ve done that part of the work for you. All you need to do is show up and give each workout your all.
Some people get their motivation from slow and steady improvement, while others thrive on competition. No matter what your style, we offer a space where you can see results more quickly than other gym routines, as long as you put in the hard work.
What sets CrossFit apart from other workouts and gyms is that we believe in combining strength with endurance for maximum performance. We want you to get strong and capable and see the difference functional strength can make in your life. You’ll build confidence and learn to persist toward your goals both at the gym and outside it
Our gym combines every aspect of exercise science, ensuring that you get the results you want. We offer proven workouts to build energy and endurance. We combine that with sensible eating plans that help you hit that sweet spot where you lose fat while you gain muscle.
We want our gym to be a thriving like-minded community of fitness enthusiasts that support and encourage each other. We aim to do this by combining individual training with group classes of people at your level and coaches that understand your particular needs and goals.
Our Professional Coaches
Pillar Coach & Client Success
Why Health and Fitness is important to me: As a kid, I was both overweight and constantly sick. Stomach flus, fevers, colds, etc. Being Ill often, and being chubby, was so common, it was a "part of life." It wasn't until I went to college, where I was introduced to a different way of viewing health.
I started working out more, I started eating differently. I noticed how I started to feel. More energy, more enthusiastic, less sick. Growing up I also suffered through physical injuries. I fractured my left arm at the age of 5. I had surgery at the age of 11, for a torn ligament in my left foot. In that surgery, doctors also place two small middle screws on the outside of my feet to create an arch, because I was extremely flat footed. I was also diagnosed with lower back scoliosis at the age of 12. At the age of 17 I was hospitalized from excruciating back spasms, so bad I could not walk. All to say, I know exactly how it felt to be sick, hurt, and unhealthy. So when I was introduced too different, it became my lifestyle. I can easily say I am healthier as an adult than I ever was as a kid/teenager. Why Coach: I started Coaching at the age of 16, for a youth basketball program. First time getting a true feel of what Coaching entailed. First time I was coached was during college, that’s when I discovered CrossFit. I did an intro class and I was immediately hooked. I was gravitated to the challenge. In college I studied Sports therapy and rehab. The original goal was to continue schooling and pursue athletic training. But after I graduated, I started doing body work at the gym I attended. And I noticed that a lot of the athletes were new to the sport of CrossFit, and that motivated me to help. In professional sports, athletes have access to endless help and guidance from coaches, trainers, dietitians, etc. So, in my mind I thought, “I can be that for our day to day individual.” Personally, I saw how much I progressed in fitness having guidance from a coach, I wanted to pay it forward to others. I love seeing people challenge themselves, pushing to be a better version of themselves through fitness/intentional movement. That challenge mirrors our day to day life. When we conquer the fear of lifting heavy, we are training ourselves to overcome uncomfortable situations in the real world. I saw how much of an impact it made on me, and how much impact it has made for those I’ve had the pleasure of working with, it’s really fulfilling for me. I know this is exactly where I belong.
A.S in Sports Therapy and Rehab, Fremont College Certified Massage Therapist – Cert#33988 CrossFit Level 2 CrossFit Mobility CrossFit Judges Course USAW Level 1 Sports Performance Underground Strength, Zach Even-esh Brand X Method – Youth/Kids Cert
Pillar Coach & General Management
Andrew was born the youngest of 3. Being the smallest pushed him to be competitive and athletic. At a young age, he began playing soccer when he could barely even walk. From AYSO programs to travel ball, Andrew played soccer all the way through high school.
Along the way, he fell in love with volleyball and began to play for his high school as well as a club team at St. Jon Bosco. Andrew currently pursuing a degree in Kinesiology and plays collegiate soccer. In November 2016, Andrew found CrossFit and has been hooked ever since. He received his Level 1 in early 2017. Andrew hopes to bring change, optimism and kindness into people’s lives. Andrew is driven by not only his competitive nature but a drive to help people around him pursue and execute their goals and aspirations.
Certifications & Degrees Precision Nutrition Level 1 Certified CrossFit Level 1 Trainer CrossFit Scaling Course CrossFit Judges Course First Aid & CPR/AED Certified
Head Coach & Program Director
Luke began Crossfit when he first heard about it from an old football friend of his. Once getting to know more and more about it, he had found it value in bettering a person's quality of life, including his own. As an overweight and potential diabetic child Luke knew he would have to make a change in lifestyle and Crossfit fit perfectly with him.
One of his first workouts was “Cindy”-consisting of pull-ups, pushups, and air squats. After struggling to get through the simple workout, it helped define where his level of fitness stood and wanted to improve it from then on. Luke has a heart for Crossfit and its values through community and is currently attending Azusa Pacific University to complete his B.S. in Applied Exercise Science.
Certifications & Degrees BS in Applied Kinesiology, Azusa Pacific CrossFit Level 2 Coach CrossFit Aerobic Capacity Course CrossFit Gymnastics CPR/AED Certified Anthony Pomponio Weightlifting Seminar, 2015 2017 StrongFit Principles of Movement
Coach & DPT Candidate
Where are you from: SF Bay Area Why you Coach: As a lifelong athlete and social butterfly, my passion is inspiring people to move well and together. CrossFit incorporates those things in such an elegant, effective way. How long you've been Coaching: 7 years (since 2014)
What is your coaching style: Leslie Knope mixed with Hermoine mixed with Mr. Miyagi What are your personal philosophies with fitness and nutrition?Liquid, gradual adaptability is important. Don’t rattle your way into health practices like a wooden block. Flow into them.”Be Water, My Friend…You put water into a cup, it becomes the cup.You put water into a bottle, it becomes the bottle.You put it into a teapot, it becomes the teapot.Now water can flow or it can crash.Be water, my friend.”- Bruce Lee Favorite workout: anything that has copious amounts of gymnastics What local food are you crushing and what are you ordering? I don’t crush food, but I really like Mediterranean food. Check out Mediterranean Cafe in Pasadena on Lake Ave. What’s a fun fact about yourself people would be surprised to learn? I hate seafood
Certifications & Degrees B.A. in Communication Studies CrossFit Level 1 Trainer CrossFit Level 2 Trainer CPR/AED Anthony Pomponio Weightlifting Seminar, 2015 Crossfit Anatomy Course Nicole Zapoli Gymnastics Workshop
After waking up in a hospital bed in the Spring of 2012, Alberto knew that it was time to make some lifestyle changes. Nutrition, daily fitness, and a solid support group guided Alberto to CrossFit in 2013. Ever since then, Alberto found a passion for helping people of different avenues that come into CrossFit.
His goal is to support, educate, and share with those around him the benefits of staying active over a long period of time. Alberto was an educator for a couple of years and now works for the City of El Monte. In his off time, you will find Alberto working hard at CrossFit Reason or spending time with his lovely family.
Certifications & Degrees CrossFit Level 1 Trainer CrossFit Scaling Course CrossFit Judges Course Flywheel Course (OPEX) First Aid & CPR/AED Certified CrossFit Anatomy Course
Ismael (ish for short) born and raised in EAST LA, I'm the youngest of 3 brothers. Fitness is important to me because it's given me confidence in myself. Growing up I was always the chubby kid that got picked last for any sport. When I got to my heaviest weight I decided to make a change for myself I wanted to feel good look good and above all feel healthy.
It’s been a long road of learning and still learning till this day. I’ve put in countless hours to make the change and has made me the person I am today. I am proud to refer to myself as an athlete something I never associated with myself. I love helping others and pushing them to do the hard work because I know the struggle, I’ve always been humble being on both sides of this journey so I’m always willing to help anyone and everyone to my best ability. Along the way I picked up on photography after a friend of mine gave me the push by simply telling me “you have a great eye for this” and that’s what pushed me to invest in this hobby over the years it’s definitely grown into a passion that has kept my mind busy wanting to learn more and more and share with everyone my vision of what I see. I love to capture the raw effort and moment of an athlete to display the hard work that one cannot see when going through it. The best joy I get out of it is the reaction to my work the wow’s and oohs and smiles make it all worth it.
Hi, my name is Edward Masuda. I am from El Monte CA and graduating from Arcadia high in 2017. I am currently a fourth year undergraduate student at the University of La Verne studying Kinesiology with a focus on Strength and Conditioning.
I grew up playing sports my whole life, primarily football when I got to high school and was given the opportunity to play at the collegiate level at La Verne my freshman year. I got really into powerlifting when I was in high school then my senior year I met Eric and Luke as my strength and conditioning coaches who introduced me to CrossFit and Olympic lifting. Since then I’ve been hooked on learning and understanding how the body works and how it can improve. Fitness is important to me because it helps improve your quality of life. For me personally after working out I have so much more energy and I have a happier mood. I am able to feel good and move well.
Founder I love what I get to do every day. I find CrossFit to be an incredible framework for constant self-improvement. It's written in its culture. As we seek to not only change what our bodies look like and push ourselves to levels we never thought attainable, we actually begin the journey of mastery.
Here’s the thing: not everyone has the talent to be a professional athlete. I learned that first hand as my obsession with training grew. However, everyone has the potential to be a top performer relative to their individual goals. CrossFit has created a canvas that allows us to create, experiment, and even make mistakes. I love to be able to take what I am continually learning and help people chase their goals and realize their capabilities.I have trained collegiate and high school athletes, project managers, lawyers, teachers, law enforcers, and soccer moms. They all show up for various reasons: to look better, to feel better, to have more energy, etc. We are all essentially chasing self-improvement. I have also put in the hours and chipped away to become a mediocre athlete after starting off as a very terrible one. My pursuit of excellence is never-ending, and I want to work with those that are willing to work towards the same.
Certifications & Education BS in Kinesiology, Biola University Arcadia Head Strength & Conditioning Coach CrossFit Level 2 Trainer CrossFit Gymnastics Trainer CrossFit Mobility Trainer CrossFit Strongman Trainer CrossFit Scaling Course CrossFit Sport Specific Training CrossFit Football Course CrossFit Aerobic Capacity Course Former Certified Strength & Conditioning Specialist, NSCA Former NASM Certified Personal Trainer Former NASM Corrective Exercise Specialist Former NASM Performance Enhancement Specialist Former Fitness Trainer, International Sports & Science Association Former Member, American Council of Sports Medicine USAW Level 1 Sports Performance CPR, American Heart Association CrossFit Judges Course Continuing Education/SeminarsOutlaw Training Camp, 2013 Flywheel Course (OPEX) Gray Cook Functional Movement Screen/Selective Functional Movement Assessment Seminar Wu Chuanfu “Art of Power” Chinese Weightlifting Methods, 2014 Ma Strength Chinese Weightlifting Seminar, 2015 Anthony Pomponio Weightlifting Seminar, 2015 2017 StrongFit Principles of Movement 2018 BirthFit Coach Seminar – specialized training for prenatal/postpartum mothers